Western Governors University Gives Insider’s View on Internet Lead Conversion
Mara Fineshriber is director of marketing for Western Governors University, and she’s seeing a surge of interest in online education these days. That means her school receives a lot of online leads....
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GAO Report Leak Sparks Major Turmoil in .Edu
The United States Government Accountability Office (GAO) sent out undercover applicants to 15 different schools across the country. These applicants uncovered numerous deceptive and fraudulent tactics...
View ArticleApollo Fires Back at The Naysayers
A few weeks ago I referenced an analysis put together by InterEd at the end of this post. The link to the presentation is at the end of the post and is worth a second look. It helps argue the fact that...
View ArticleMore Evidence that the GAO Report is BS
Has if the GAO report didn’t have enough holes in it. Today they announced the release of a REVISED report. The report, when first released, was hardly a credible report due to the lack of transparency...
View ArticleLEADER Awards Announced by the Leads Council
Today the LeadsCouncil announced the first series of winners for their LEADER Awards. I’d like to think that I had a little influence on the idea, but I know full well that the idea was already in the...
View ArticleEducation Leads, The Fraud Magnet
I have managed to pull myself away from ancestry.com to finally get this post out to you. Last week I signed up for an account with ancestry.com and it is completely addicting! Every time you log in...
View ArticleThe Battle Between Good and Evil; Who’s Team Are You On Anyway?
photo courtesy of zed_pmd As many of you are aware the education vertical is facing some new regulatory guidelines this coming July. From the perspective of those that have faced these same guidelines...
View ArticleShared Leads, The Tip of the Iceberg
Last week I attended the premier for-profit-edu conference and had the pleasure of having a number of conversations with lead buyers. One that came up a number of times was the topic of shared and...
View ArticleLead Generation Compliance Monitoring, The Basics
Discarding the set up to this post we all understand how important it these days to monitor your brand out in the marketplace and even more important how others are using your brand. Aside from...
View ArticleWho Has the Real Agenda Here? Education Blog Goes Viral
If you have been a long time follower of LeadCritic you know that we cover a handful of dramatic news events within the lead generation space ranging from rumors to murder cases. It seems as though...
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